What is the URL rewriting?

February 24, 2023
25 mins read
What is the URL rewriting?

URL rewriting or URL manipulation is the most common way of altering Uniform Resource Locators (URLs) for different purposes. 


What is URL rewriting?

URL rewriting or URL manipulation is the most common way of altering Uniform Resource Locators (URLs) for different purposes.

The URL as a "web address" is a string that, when gone into the program bar field, guides the program to move to a given webpage and page.

Changing the URL can assist with client access and site permeability; it can likewise be utilized by programmers to divert clients without their insight into a specific site.

URL rewriting refers to the process of modifying the URL of a webpage dynamically so that it appears differently to the user than it actually is on the server. This technique is often used in web applications to create more user-friendly and search engine-friendly URLs that are easy to remember and meaningful.

The process of URL rewriting typically involves intercepting an incoming request to a server and then changing or redirecting it to a different location based on certain predefined rules. For example, a URL like "http://www.example.com/products?id=123" could be rewritten to "http://www.example.com/products/123" or "http://www.example.com/products/product-name" using URL rewriting.

URL rewriting can be performed using various server-side technologies, such as Apache's mod_rewrite module, ASP.NET's URL routing, or Java Servlet's URL rewriting API. It can be used for various purposes, including improving website usability, creating more accessible and understandable URLs, and improving SEO (Search Engine Optimization) by creating keyword-rich URLs that are more easily indexed by search engines.

What is the main purpose of using URL Rewriting?

The main purpose of URL rewriting is to make URLs more user-friendly and meaningful, while also improving website usability and search engine optimization. By creating URLs that are easy to remember and understand, users are more likely to revisit a website and share its links with others. Additionally, search engines prefer URLs that are descriptive and contain relevant keywords, which can help improve the ranking of a website in search results.

URL rewriting can also be used to create shorter, more concise URLs, which can be easier to share on social media platforms or in other contexts where character limits are a concern. This can also help to reduce the likelihood of errors when entering or copying URLs.

Finally, URL rewriting can also be used to implement advanced features in web applications, such as mapping dynamic URLs to specific content or functionality on a website, creating vanity URLs, or implementing security measures to protect against malicious attacks.

In general, URL modifying is a piece of the customary convention for the web that works and coordinates traffic based on URLs.

Many programs help you to create your rewritable URL, such as the rewrite engine, which progresses your URL automatically.

One of the benefits of URL rewriting is for clients to use an easier way of typing URLs also used for advertising and visibility benefits.

Sometimes hackers abuse sites like Epsi that have link-building and link-shortener services, but the Epsi support team always prevents these incidents by monitoring the addresses and analyzing the created links.



For what reason do we do URL revising?

There are several reasons why we might want to do URL rewriting:

  1. SEO (Search Engine Optimization): URL rewriting can help improve the search engine optimization of a website by creating URLs that are more descriptive, keyword-rich, and user-friendly. This can make it easier for search engines to crawl and index the website, and can also make it easier for users to find and share the website's content.
  2. User experience: By creating URLs that are easy to read and remember, we can improve the overall user experience of a website. This can make it easier for users to navigate the site and find the information they need, which can lead to increased engagement and conversions.
  3. Security: URL rewriting can also be used as a security measure to help protect against malicious attacks, such as cross-site scripting (XSS) or SQL injection. By intercepting and rewriting incoming URLs, we can prevent attackers from accessing sensitive information or executing malicious code on the server.
  4. Analytics and tracking: URL rewriting can also be used to track user behavior and analyze website traffic. By adding tracking parameters to the URL, we can gather data on how users are interacting with the site, which can help inform future design and development decisions.

Overall, URL rewriting is a powerful technique that can help improve website performance, security, and user experience, while also providing valuable insights into website traffic and user behavior.

So if we want to say generally and briefly

  • Easier client access to addresses
  • Improving Google search engine to recognize your site
  • Directing the crawl of the site to the final destination

The URL Rewrite module allows you to decipher web search tool cordial URLs into a configuration that your application right now utilizes. Likewise, it allows you to make divert decisions that can be utilized to divert web search tool crawlers to clean URLs.


How to create URL rewriting?

The basic principles for making URL rewriting are to have a server and htaccess file.

Also, you can create your rewriting URL by IIS Manager.

You can use some major websites to create your own URL Rewriting, such as webrortools.com

Difference between URL rewriting and redirecting

URL rewrite creates by the server side and rewrites Base is a valuable server mandate accessible for Apache web servers that permits you to effectively refresh various revised rules at one go. but redirecting is a client side.

URL rewriting more benefits

With URL rewriting, you will achieve two important goals, SEO and client experience, it is an incredible method for making the site more web crawler cordial. Web crawlers can record and comprehend the page simpler and clients think that it is more instinctive and less overpowering.

A URL rewriting tool is mostly used by website designers and developers. In terms of SEO and site optimization, if the number of redirects is high, Google search engines will not be able to crawl the site.

  • It can help in SEO advancement by making URLs clearer and catchphrase rich.
  • SEO-boosting & time-saving tool for any website
  • Easy to type & more memorable
  • URL rewriting helps to use related keyword phrases which strengthen meta description and meta keywords.
  • Most of the time in blogs we can use different addresses for different content
  • Monitoring, analyzing, and generating your campaign and website traffic.

We have talked about the significance of revamping URLs in this article. We have likewise perceived how changing URLs can assist you with further developing your SEO rankings and driving more traffic to your site. Lastly, we perceived how revamping URLs can assist you with lessening skip rates and increment transformations.


Short Link Sample

The below table shows an example of URL shortening done by Epsi.link, one of best shortening services.

Original URLhttps://educause.edu/
Rewritten URLhttps://epsi.link/EePNBo


URL Rewrite Sample

The below table shows an example of URL rewriting

Original URLhttps://educause.edu/
Rewritten URLhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.educause.edu%2F&data=04%7C01%7Cdjtaube%40ilstu.edu%7C6aa2713591ac4e015a9608d8c4681c69%7C085f983a0b694270b71d10695076bafe%7C0%7C0%7C637475298719560810%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=UxeNUAh%2Fx44a0Djf1o1VnK3DjBqXoh403u1HUmIx70Q%3D&reserved=0


Continue de lire

Plus d'articles de notre blog

Character Limit in Instagram Posts, Captions, and Comments
By March 23, 2023
Instagram allows you the opportunity to interact with others through visuals. While photos and videos are important on Instagram, words are as...
Read more
Are short URLs better than longer ones?
By March 13, 2023
Are short URLs better than longer ones?For using short URLs or long URLs we should review two points, user-friendly and
Read more
What is the shortest URL shortener?
By March 13, 2023
What is the shortest URL shortener?Well, the thing that always attracts the attention of the audience and users in linking is
Read more