Character Limit in Instagram Posts, Captions, and Comments

Publicado en September 01, 2022

Instagram gives you the opportunity to interact with others through visuals. While photos and videos are important on Instagram, words are as important.


Unlike Twitter, which structured its whole platform on a character limit, most Instagram users are unaware of the character limit.

Is there a limit on how many characters you may use on Instagram? Yes, they've tightened the rules in recent years to spam control. Everything you need to know about Instagram's text limit is right here.

Is there a character limit on Instagram?

The character limit for Instagram posts is 2,200 characters, which is roughly 400 words on average. However, the 2,200-character limit does not show the whole narrative.

Just because you have 2,200 characters at your disposal doesn't mean you should utilize them all. Let's take a look at the Instagram character restriction for various aspects of the app.

Bio on Instagram are limited to a certain number of characters.

Bio on Instagram have a much lesser length limit of 150 characters. It's why people's bio include links, emojis, and flags.

bio characters limit on instagram

Your username, on the other hand, is limited to 30 characters, so keep your branding short and sweet.

Caption Length on Instagram

If you're running Instagram Ads, you'll need to count for additional restrictions. The maximum for Instagram captions is 2,200 characters, which is the same as for posts.

It's simple to figure out how long an Instagram caption may be, but just because you have 2,200 characters available doesn't mean you should.

Instagram's owner, Facebook, suggests using no more than 125 characters.

Caption Length on Instagram

Hashtag Limit on Instagram

Instagram has been plagued with hashtag spam for years. Since then, the platform has taken steps to discourage the practice. You can now only use 30 hashtags in a single post.

Just as with the 2,200 limit, just because you have 30 available doesn't mean you should. We recommend utilizing no more than 5-10 hashtags, but finding out what works best for your audience is a process of trial and error.

Character Limit on Instagram Messages

The character limit for Instagram messages is 1,000 characters, including spaces. This is more than enough characters for most people to get their idea across.

If you need to have a more in-depth chat with a user, use shortened links to move them off the platform.

What is the Optimal Character Count for Instagram?

Did you know that when an Instagram caption reaches 125 characters, it is truncated? In other words, you cannot exceed this limit if you want to see the entire caption shown.

For the sake of visibility, most marketers believe that keeping it to 125-150 characters is the way to go. It means you'll need to practice condensing your entire story into a little number of characters.

Epsi's link shortener can help you with this by reducing the number of characters utilized when linking externally.

Making the Most of the Character Limit on Instagram

Now that you know how many characters you have to work with in an Instagram post, think about how you can make the most of them. Here are some helpful hints for making the most of your little space:

Tell a story — People are more engaged when they are told a story. To begin, set the scene. Invite more questions.

Ask a question - The simplest method to engage without taking up too many characters is to ask a question.

Use a call - to-action in your postings to encourage people to take action. Use Epsi to create a shortened, branded social networking link as an external link.

Save your words for hashtags - Hashtags will reach considerably more people than your words. Make sure you leave enough space in your article to include some hashtags.


Get the perfect image - You can have the best caption in the world, but you won't get far if you don't have the perfect image. Save the euphemisms for Facebook. It's all about the pictures on Instagram.

Instagram is all about trying new things. Experiment with various styles and tones. You'll find the brand voice that inspires engagement by experimenting with different hashtags.

Because this is a long-term investment, don't be hesitant to try different things until you achieve the desired results.

Sigue leyendo

Más publicaciones de nuestro blog